Blink: The Power of Thinking Without Thinking

Name: Blink: The Power of Thinking Without Thinking
Author: Malcolm Gladwell

By Malcolm Gladwell

"Blink: The Power of Thinking Without Thinking" explores the concept of rapid cognition, arguing that the snap judgments and first impressions we make often occur within the blink of an eye and can be astonishingly accurate if correctly harnessed and understood.