The Power of Habit: Why We Do What We Do in Life and Business

Name: The Power of Habit: Why We Do What We Do in Life and Business
Author: Charles Duhigg

By Charles Duhigg

"The Power of Habit" explores the science behind habit formation and how individuals and organizations can harness this knowledge to create positive changes in behaviors and routines by understanding and manipulating the components of the habit loop: cue, routine, and reward.